In-film placement trends : a comparative study of Bollywood and Hollywood
Sonal Kureshi and Vandana Sood
| Year of publication: |
2011
|
|---|---|
| Authors: | Kureshi, Sonal ; Sood, Vandana |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 3.2011, 4, p. 244-262
|
| Subject: | Product Placement | Product placement | Filmwirtschaft | Film industry | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009388437