Branding views marketing : lessons to learn for destination management
Werner Gronau; Nicholas Adjouri
| Year of publication: |
2013
|
|---|---|
| Authors: | Gronau, Werner ; Adjouri, Nicholas |
| Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 63-73
|
| Subject: | Standortmarketing | Place marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127901