The ethical economy of customer coproduction
Year of publication: |
2008
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Authors: | Arvidsson, Adam |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 4, p. 326-338
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Subject: | Theorie | Theory | Wirtschaftsethik | Economic ethics | Unternehmensethik | Business ethics | Beziehungsmarketing | Relationship marketing |
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