The burden of identity : responding to product boycotts in the Middle East
Kjell Knudsen; Praveen Aggarwal; Ahmed Maamoun
| Year of publication: |
2008
|
|---|---|
| Authors: | Knudsen, Kjell ; Aggarwal, Praveen ; Maamoun, Ahmed |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 6.2008, 11, p. 17-25
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Konsumentenboykott | Consumer boycott | Öffentlichkeitsarbeit | Public relations | Internationales Marketing | International marketing | Mittlerer Osten | Middle East |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786209