Counting negative country of origin effects using imagery processing
Brett A. S. Martin, Michael Shyue Wai Lee and Charlotte Lacey
| Year of publication: |
2011
|
|---|---|
| Authors: | Martin, Brett A. S. ; Lee, Michael Shyue Wai ; Lacey, Charlotte |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 2, p. 80-92
|
| Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009124712