Brandscapes of control? : surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
Year of publication: |
2013
|
---|---|
Authors: | Wood, David Murakami ; Ball, Kirstie |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2012, 1, p. 47-67
|
Subject: | Marketingtheorie | Marketing theory | Markenführung | Brand management | Markenartikel | Brand | Kritik | Criticism | Neuromarketing | Data Mining | Data mining |
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