Brandsimple : how the best brands keep it simple and succeed
Allen P. Adamson
| Alternative title: | Brand simple |
|---|---|
| Year of publication: |
2006 ; 1. ed.
|
| Authors: | Adamson, Allen P. |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenname | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXV, 230 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-4039-7405-5 ; 978-1-4039-7405-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003296109