The edge : 50 tips from brands that lead
Allen P. Adamson
| Year of publication: |
c 2013 ; 1. ed.
|
|---|---|
| Authors: | Adamson, Allen P. |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Produktmanagement | Product management | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 269 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win. |
| ISBN: | 978-0-230-34224-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009704326