Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Catherine Kaputa
| Year of publication: |
2012
|
|---|---|
| Authors: | Kaputa, Catherine |
| Publisher: |
Boston, Mass. [u.a.] : Brealey |
| Subject: | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 272 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index. |
| ISBN: | 978-1-85788-581-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570772