Brick and mortar store vs. online shopping experience : a study
Year of publication: |
2017
|
---|---|
Authors: | Misra, Pooja ; Baranwal, Sushil ; Jha, Manya |
Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 16.2017, 2, p. 133-146
|
Subject: | brick-and-mortar shopping | omnichannel | consumer behaviour | online hopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
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