Bridging the theory to application gap in value‐based selling
Year of publication: |
2011
|
---|---|
Authors: | Töytäri, Pekka ; Brashear Alejandro, Thomas ; Parvinen, Petri ; Ollila, Ilmari ; Rosendahl, Nora |
Other Persons: | Breashear Alejandro, Thomas (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 26.2011, 7, p. 493-502
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Value‐based selling | Business‐to‐business marketing | Sales process | Value quantification | Value added |
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