Broadening the paradigm of marketing as exchange : a public policy and marketing perspective
Year of publication: |
2014
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Authors: | Hill, Ronald Paul ; Martin, Kelly D. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 33.2014, 1, p. 17-33
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Subject: | marketing as exchange | public policy | ethics | systems thinking | Marketing |
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