Brokering intercultural relations in the rainbow nation : introducing intercultural marketing
Lizette Vorster, Eva Kipnis, Gaye Bebek, and Catherine Demangeot
| Year of publication: |
2020
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|---|---|
| Authors: | Vorster, Lizette ; Kipnis, Eva ; Bebek, Gaye ; Demangeot, Catherine |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 1, p. 51-72
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| Subject: | intercultural marketing | multicultural marketplaces | neo-institutional theory | post-colonial societies | intercultural relations | conviviality | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelles Management | Cross-cultural management | Interkulturelle Kompetenz | Cross-cultural competence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719875189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159146