Building brand reputation through third-party endorsement : fair trade in British chocolate
Year of publication: |
2016
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Authors: | Lopes, Teresa da Silva |
Published in: |
Business history review. - Cambridge : Cambridge University Press, ISSN 0007-6805, ZDB-ID 1395-X. - Vol. 90.2016, 3, p. 457-482
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Subject: | Fairer Handel | Fair trade | Markenführung | Brand management | Großbritannien | United Kingdom | Reputation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation |
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