Building Chinese global brands through soft technology transfer
Year of publication: |
2009
|
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Authors: | Ille, Francis R. |
Published in: |
Journal of Chinese economic and foreign trade studies. - Bingley : Emerald, ISSN 1754-4408, ZDB-ID 2460495-1. - Vol. 2.2009, 1, p. 47-61
|
Subject: | Markenführung | Brand management | International | Marketingmanagement | Marketing management | Technologietransfer | Technology transfer | China |
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