Building customer trust in e-commerce : a study on buyers’ adoption and usage intent in Rwanda
Bruce Gashema, Amani Manzi Alain
| Year of publication: |
2022
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|---|---|
| Authors: | Gashema, Bruce ; Alain, Amani Manzi |
| Published in: |
International journal of finance & banking studies : JJFBS. - Istanbul : [Verlag nicht ermittelbar], ISSN 2147-4486, ZDB-ID 2724514-7. - Vol. 11.2022, 4, p. 47-57
|
| Subject: | Website quality | Online purchasing Intentions | E-Commerce | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Vertrauen | Confidence | Ruanda | Rwanda | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijfbs.v11i4.2004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275975