Building long-term partnerships by certificate implementation : a social exchange theory perspective
Year of publication: |
2015
|
---|---|
Authors: | Chang, Hsin Hsin ; Tsai, Yao-Chuan ; Chen, Shu-Hui ; Huang, Guei-Hua ; Tseng, Ya Hui |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 7, p. 867-879
|
Subject: | Social exchange theory | Inter-organizational relationship | Relationship quality | Certification implementation | Lieferantenmanagement | Supplier relationship management | Austauschtheorie | Standardisierung | Standardization | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation | Einführung | Implementation | Sozialpsychologie | Social psychology |
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