Building store loyalty through service strategies
Year of publication: |
2008
|
---|---|
Authors: | Grewal, Dhruv ; Krishnan, Ram ; Lindsey-Mullikin, Joan |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 4, p. 341-358
|
Subject: | Einzelhandel | Retail trade | Betriebsform | Retail format | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Wettbewerbsstrategie | Competitive strategy |
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