Retail success and key drivers
Year of publication: |
2006
|
---|---|
Authors: | Grewal, Dhruv ; Krishnan, Ram ; Levy, Michael ; Munger, Jeanne |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-28399-4. - 2005, p. 13-25
|
Subject: | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy |
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