Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing
Year of publication: |
2013
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Authors: | Coker, Brent ; Nagpal, Anish |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 2, p. 190-206
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Saved in:
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