Building value through marketing : a step-by-step guide
Year of publication: |
2021
|
---|---|
Authors: | Sugai, Philip |
Publisher: |
London : Routledge |
Subject: | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xix, 226 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-47283-2 ; 978-0-367-47286-3 ; 978-1-003-03468-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Barei, Fereshteh, (2014)
-
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur, (2018)
-
Aghazadeh, Hashem, (2020)
- More ...
-
Koeder, Marco, (2017)
-
Kim, Donghun, (2008)
-
The six immutable laws of mobile business
Sugai, Philip, (2010)
- More ...