Building value with packaging : development and validation of a measurement scale
Ana Dopico-Parada, María Jesús López-Miguens, Paula Álvarez-González
| Year of publication: |
2021
|
|---|---|
| Authors: | Dopico-Parada, Ana ; López-Miguens, María Jesús ; Álvarez-González, Paula |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-12
|
| Subject: | Consumer | Functional value | Packaging | Scale | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Verpackung | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665873