Business marketing : connecting strategy, relationships, and learning
F. Robert Dwyer; John F. Tanner, Jr
| Year of publication: |
c 2006 ; 3. ed.
|
|---|---|
| Authors: | Dwyer, F. Robert ; Tanner, John F. |
| Other Persons: | Dwyer, F. R. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XXIX, 683 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-286578-4 ; 978-0-07-286578-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001689787