Business marketing : connecting strategy, relationships, and learning
Year of publication: |
c 2009 ; 4. ed.
|
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Authors: | Dwyer, F. R. ; Tanner, John F. |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill, Irwin |
Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
Extent: | XXV, 678 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Literaturangaben Previous ed.: Boston, Mass.: McGraw-Hill, 2006 |
ISBN: | 0-07-352990-7 ; 978-0-07-352990-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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