Business marketing management : a strategic view of industrial and organizational markets
Michael D. Hutt; Thomas W. Speh
| Year of publication: |
c2004 ; 8. ed.
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXX, 714 S Ill., graph. Darst 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previously published by Harcourt College Publishers, 2001 - Includes bibliographical references and index |
| ISBN: | 0-324-19043-3 |
| Classification: | Marketing ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001778344