Industrial marketing management : a strategic view of business markets
Michael D. Hutt; Thomas W. Speh
| Year of publication: |
circa 1985 ; 2. ed
|
|---|---|
| Authors: | Hutt, Michael D. |
| Other Persons: | Speh, Thomas W. (contributor) |
| Publisher: |
Chicago, Ill. [u.a.] : Dryden Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Industriebetrieb |
| Extent: | XXIV, 632 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 1981. - Includes index |
| ISBN: | 0-03-069307-1 ; 4-8337-0256-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000686983