Business marketing management : B2B
Michael D. Hutt; Thomas W. Speh
| Year of publication: |
2007 ; International student ed., 9. ed.
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Mason, OH : Thomson/South-Western |
| Subject: | Marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXX, 658 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 978-0-324-31685-8 ; 978-0-324-36104-9 ; 0-324-31685-2 ; 0-324-36104-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003389132