Business marketing management : a strategic view of industrial and organizational markets
Michael D. Hutt ; Thomas W. Speh
| Year of publication: |
2001 ; 7. ed.
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Fort Worth [u.a.] : Harcourt College Publ. |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 716 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-029179-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731385