Industrial marketing management
Michael D. Hutt; Thomas W. Speh
| Year of publication: |
1981
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Chicago, Ill. : Dryden Press [u.a.] |
| Subject: | Absatz | Absatzpolitik | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Marketing |
| Extent: | 463 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-052656-6 ; 4-8337-0118-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000054970