Business marketing management : a strategic view of industrial and organizational markets
Michael D. Hutt ; Thomas W. Speh
| Year of publication: |
2004 ; 8. ed.
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Mason, Ohio : Thomson/South-Western |
| Subject: | Marketingmanagement | Wettbewerbsstrategie |
| Extent: | XXX, 714 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-19043-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004791639