Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
hrsg. von Arnold Hermanns und Michael Sauter
| Year of publication: |
2001 ; 2., völlig überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Hermanns, Arnold (ed.) ; Sauter, Michael (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Electronic Commerce | E-commerce | Internet | Management | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Published items: |
48 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 682 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie enthalten ; Bibliography included ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Literaturverz. 450 - 464 Pp. : ca. DM 98.00 |
| ISBN: | 3-8006-2605-5 |
| Classification: | Unternehmensführung ; Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001550533