Business-to-Business-Marketing : eine Einführung für Studium und Beruf
Gordon H. Eckardt
| Year of publication: |
2010
|
|---|---|
| Authors: | Eckardt, Gordon H. |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Business-to-Business-Marketing |
| Description of contents: |
Einführung in das B2B-Marketing mit Zugang zum webbasierten TOPSIM-Planspielbereich. Für Studenten, Dozenten, Praktiker
Table of Contents [gbv.de]
|
| Extent: | XVII, 265 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [257] - 262 |
| ISBN: | 978-3-7910-2973-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697650