Business-to-Business-Marketing
von Peter Godefroid und Waldemar Pförtsch
| Year of publication: |
2008 ; 4., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Godefroid, Peter ; Pförtsch, Waldemar A. |
| Publisher: |
Ludwigshafen am Rhein : Kiehl |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 530 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [437] - 452 |
| ISBN: | 3-470-47174-6 ; 978-3-470-47174-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003719592