Extent: | 1 Online-Ressource (498 Seiten) Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverzeichnis Seite 415-430 Description based upon print version of record |
ISBN: | 978-3-470-47175-4 ; 978-3-470-00194-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011836539