Business-to-Business-Marketing
von Prof. Dr. Waldemar Pförtsch und Prof. Dr. Peter Godefroid
| Year of publication: |
[2013] ; 5., aktualisierte Auflage
|
|---|---|
| Authors: | Pförtsch, Waldemar A. ; Godefroid, Peter |
| Publisher: |
Herne : Kiehl Herne : NWB Verlag |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Investitionsgütermarketing | Business-to-Business-Marketing |
| Extent: | 1 Online-Ressource (498 Seiten) Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis Seite 415-430 Description based upon print version of record |
| ISBN: | 978-3-470-47175-4 ; 978-3-470-00194-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011836539