Customer-centric informal business marketing in Africa : the case of Ethiopian MSMEs
Mebrahtu Leake Teklehaimanot, Elias Orebo Kamebo and Giday Gebrehiwot Gebremichael
| Year of publication: |
2023
|
|---|---|
| Authors: | Teklehaimanot, Mebrahtu Leake ; Kamebo, Elias Orebo ; Gebremichael, Giday Gebrehiwot |
| Published in: |
Small enterprise research. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1175-0979, ZDB-ID 2417636-9. - Vol. 30.2023, 2, p. 154-170
|
| Subject: | Africa | customer-centric | Ethiopia | informal markets | information acquisition | market scanning | market-focused | MSEs | MSMEs | utilization | KMU | SME | Äthiopien | Afrika | Beziehungsmarketing | Relationship marketing | Informationsversorgung | Information provision | B-to-B-Marketing | Business-to-business marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13215906.2022.2086610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319819