Business-to-business marketing management : a global perspective
Jim Blythe; Alan Zimmerman
| Year of publication: |
c 2005 ; 1. ed.
|
|---|---|
| Authors: | Blythe, Jim ; Zimmerman, Alan S. |
| Publisher: |
London [u.a.] : Thomson Learning |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 403 S. graph. Darst. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-84480-001-6 ; 0-324-31544-9 ; 978-1-84480-001-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003078067