Business-to-business marketing : relationships, systems and communications
Chris Fill ; Karen E. Fill
| Year of publication: |
2005
|
|---|---|
| Authors: | Fill, Chris |
| Other Persons: | Fill, Karen E. (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Communication in marketing | Marketing channels | Sales promotion | Business-to-Business-Marketing |
| Extent: | XIX, 380 S. : graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-68279-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004820235