Business types matter : new insights into the effects of anthropomorphic cues in AI chatbots
Year of publication: |
2023
|
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Authors: | Youn, Kibum ; Cho, Moonhee |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 8, p. 1032-1045
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Subject: | AI chatbots | Anthropomorphism | Business types | Humanized profile pictures | Naming | Parasocial interaction |
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