Business value of social media adoption : a comparison between the US and Taiwan
Chia-Ching Chou, Chieh Lee, Zhuang Qian, Xinyuan Tao, Winston T. Lin
| Year of publication: |
2022
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|---|---|
| Authors: | Chou, Chia-Ching ; Lee, Chieh ; Qian, Zhuang ; Tao, Xinyuan ; Lin, Winston T. |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 21.2022, 1, p. 51-70
|
| Subject: | culture difference | Facebook | interactive communication | social media | Taiwan | traditional media | US | Social Web | Social web | Online-Marketing | Internet marketing | Vergleich | Comparison | Kommunikationsmedien | Communication media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMDM.2022.119579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800241