The effects of use of multiple social media platforms on firm performance : an empirical study
Year of publication: |
2022
|
---|---|
Authors: | Chou, Chia-Ching ; Lee, Chieh ; Tao, Xinyuan ; Qian, Zhuang ; Tacheva, Zhasmina |
Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 21.2022, 2, p. 129-143
|
Subject: | Facebook | social media | Twitter | YouTube | Social Web | Social web | Online-Marketing | Internet marketing |
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