Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Dhruv Grewal and Anne Roggeveen and Jens Nordfält
| Alternative title: | Pricing in the modern world : the role of price-related and non-price related cues |
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| Year of publication: |
2014
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| Authors: | Grewal, Dhruv ; Roggeveen, Anne ; Nordfält, Jens |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 6, p. 397-400
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| Subject: | Consumer behaviour | Retailing | Consumer psychology | Preismanagement | Pricing strategy | Konsumentenverhalten | Psychologie | Psychology |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429355