Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages
| Year of publication: |
2012
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|---|---|
| Authors: | Kerr, Gayle ; Mortimera, Kathleen ; Dickinson, Sonia ; Waller, David S. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 3 (30.3.), p. 387-406
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