Buy, boycott or blog
Year of publication: |
2012
|
---|---|
Authors: | Kerr, Gayle ; Mortimer, Kathleen ; Dickinson, Sonia ; Waller, David S. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 3/4, p. 387-405
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising standards | Consumer protection | Advertising agencies | Ethics | Case study |
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