“Buy Now, Pay Later” (BNPL) : Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values
Year of publication: |
[2022]
|
---|---|
Authors: | Wang, Nian ; Pancras, Joseph ; Liu, Hongju ; Houtz, Malcolm |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 25, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4066695 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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