Buyer behaviour : understanding consumer psychology and marketing
Flip du Plessis; Deon Rousseau
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Plessis, P. J. du ; Rousseau, G. G. |
| Publisher: |
Cape Town [u.a.] : Oxford Univ. Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Entscheidung | Decision | Marketingmanagement | Marketing management | Zielgruppe | Target group | Südafrika | South Africa | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 388 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-576444-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816438