Buyer-seller interactions in mature industrial markets : blurring the relational-transactional selling dichotomy
Year of publication: |
2011
|
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Authors: | Geiger, Susi ; Finch, John H. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 31.2011, 3, p. 255-268
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Subject: | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Industriegüter | Industrial goods | Chemieindustrie | Chemical industry | Alte Industrieregion | Old industrial region | Nordsee | North Sea | 2006-2007 |
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