Buying center roles from the seller's perspective : evidence from the chemical industry and managerial implications
Year of publication: |
2012
|
---|---|
Authors: | Moosmayer, Dirk C. ; Kunter, Marcus ; Siems, Florian |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 12.2012, 3, p. 12-20
|
Subject: | Chemieindustrie | Chemical industry |
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