Buying center roles from the seller's perspective : evidence from the chemical industry and managerial implications
Dirk C. Moosmayer; Marcus Kunter; Florian U. Siems
Year of publication: |
2012
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Authors: | Moosmayer, Dirk C. ; Kunter, Marcus ; Siems, Florian U. |
Published in: |
Journal of international business and economics : JIBE. - [S.I.] : IABE, ISSN 1544-8037, ZDB-ID 25292936. - Vol. 12.2012, 3, p. 12-20
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