C: MODELING AND SYSTEMS ANALYSIS - Will it ever fly? Modeling the takeoff of really new consumer durables
Year of publication: |
1998
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Authors: | Golder, Peter N. ; Tellis, Gerard J. |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 38.1998, 4, p. 393-396
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