Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer
Franck Cochoy
| Year of publication: |
2008
|
|---|---|
| Authors: | Cochoy, Franck |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 1, p. 15-44
|
| Subject: | Kalkulation | Cost estimation | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Clusteranalyse | Cluster analysis |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674834